Exhibiting Brands

Milano Watch Week 2026 will bring together a curated selection of watch brands in one of the city's most iconic settings, offering visitors the opportunity to discover new arrivals, distinctive visions, and contemporary craftsmanship. A unique opportunity to experience the creativity, identity, and cultural energy of modern watchmaking in the heart of Milan.

Milan Watch Week

After Time

Follow Milano Watch Week on Instagram

A visual story made of details, atmospheres, brands, and moments to be experienced. In this section, a preview of content published on Instagram takes the audience into the world of Milan Watch Week, between contemporary elegance and everyday inspiration.

Milan Watch Week as told by magazines

A selection of articles and publications dedicated to Milano Watch Week explores the project through the lens of magazines and online publications. This space showcases the cultural, aesthetic, and international scope of the event.