October 4, 2024 - October 6, 2024

Milan Watch
week 2024

Milano Watch Week 2024

The project

Milano Watch Week was born out of a desire to revolutionize the traditional concept of a luxury watch fair with the goal of creating a dynamic, exclusive and interactive event for the international audience. 

Talks, debates and thematic exhibits will surround an event whose main goal is to get people to touch exceptional watches and meet the people who create them.

The 2024 edition will be the starting point of an adventure that will revolutionize the concept of watch fairs as we know them.

A Journey into Italian Culture

The 2024 edition of Milan Watch Week wants to create a bridge between haute horology and Italian culture to take each visitor on an imaginary journey of our country.

Experiences, talks and masterclasses dedicated to the best that Made in Italy can offer. From wine to design, from tailoring to Dolce Vita.

All this will surround the magnificent timepieces on display from 4 to 6 October.




Milan, Terrazza Martini

Milan Watch Week directly overlooks the beating heart of the city and offers a wonderful view of its most iconic monument, the Milan Cathedral. 

Nestled between Via Montenapoleone, Via della Spiga and Via Bagutta, the interactive activations and brand boutiques provide experiences that are out of the ordinary.


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