Milan Watch Week 2026
Living Watches in The Italian Way
Milan, October 2-4, 2026 – Palazzo Mezzanotte
The most ambitious edition ever
From October 2 to 4, 2026, Palazzo Mezzanotte will host a unified format that brings together Milano Watch Week and After Time, bringing together fashion houses, independent brands, collectors, and enthusiasts in a more accessible, engaging, and city-wide experience.
A new experience in the heart of Milan
Milano Watch Week 2026 was created to introduce the public to watches and brands that are often difficult to experience in everyday life. For three days, in a single location in central Milan, visitors can discover rare pieces, new arrivals, independent brands, and established maisons.
An experience open to the public
More than a traditional industry event, Milano Watch Week is designed for collectors, enthusiasts, and the curious. The format fosters direct contact with brands and allows for a more relaxed, accessible, and engaging experience of watchmaking.
Milan Watch Week 2026
Why Milan?
Watch collecting has always been deeply rooted in Italy. From vintage culture to design, from tailoring to automotive aesthetics to photography, Italy has helped shape the way watches are appreciated today: not just as tools, but as objects of style and personal expression.
Milano Watch Week was born from this very spirit and aims to reflect the cultural world surrounding watchmaking. Over the course of three days, visitors can expect collaborations and experiences that bring watches into dialogue with other key sectors of Italian lifestyle and creativity.
New Location
For the 2026 edition, Milano Watch Week moves to Palazzo Mezzanotte, in Piazza Affari, the historic home of the Italian Stock Exchange and one of Milan's most iconic landmarks. In front of the building stands Maurizio Cattelan's famous LOVE sculpture, known as "The Finger," a symbol of the city's bold and unmistakable character.
Midnight Palace
With its monumental architecture and unique atmosphere, Palazzo Mezzanotte becomes the new home of an event created to connect watchmaking with the people who live and love it.
Opening Hours
Milano Watch Week 2026 will be held at Palazzo Mezzanotte in Piazza Affari and will be open to the public, upon registration, from October 2 to 4, 2026. Registration will open on May 11, 2026.
Friday
02
October
10:00 – 19:00
Saturday
03
October
10:00 – 19:00
Sunday
04
October
10:00 – 19:00
Participating Brands
The 2026 edition of Milan Watch Week features a curated selection of 55 brands, including both independent manufacturers and renowned maisons.