FAQ
What is Milano Watch Week 2026?
Milano Watch Week 2026 is a public event dedicated to contemporary watch culture. Over 50 brands, including independent watchmakers and established maisons, will come together in the heart of Milan for three days of discovery, design, and watchmaking.
When is Milano Watch Week 2026?
Milano Watch Week 2026 will take place from October 2 to October 4, 2026.
Opening hours:
10:00 – 19:00 daily.
Where is Milano Watch Week taking place?
Milano Watch Week 2026 will take place at Palazzo Mezzanotte in Piazza degli Affari, 20123 Milan. Midnight Palace, in Piazza degli Affari, in the centre of Milan
Midnight Palace
Who can attend Milano Watch Week?
Milano Watch Week is open to everyone, including collectors, enthusiasts, newcomers, creatives, and anyone curious about watches.
What makes Milano Watch Week different?
Milano Watch Week is designed to bring watchmaking closer to people. Visitors will have the opportunity to discover hard-to-find watches, independent brands, and special pieces that are often difficult to experience in traditional retail environments.
What brands will be exhibiting?
More than 50 brands will participate in the 2026 edition, including independent watchmakers, emerging names, and internationally recognized maisons. The full brand list is available on our website.
How do I register?
Registration is free and mandatory, to be done on our official website. Visitors will receive a day pass for their selected date.
Registrations open on May 11, 2026.
Is there an entry fee?
No. Milano Watch Week 2026 is free to attend with prior registration.
Will there be special experiences during the event?
Yes. Milano Watch Week 2026 will feature collaborations and experiences inspired by Milan’s creative culture, including craftsmanship, tailoring, design, and lifestyle. More information will be announced soon.
Is there a dress code?
There is no formal dress code. Smart casual or personal style is encouraged.
Can I buy watches during the event?
No direct sales will take place on-site. Visitors interested in purchasing watches will be directed to official boutiques and retail partners across Milan.
How can the press request accreditation?
For press accreditation or interview requests, please contact:
Where can I find more information?
Follow Milano Watch Week on Instagram
A visual story made of details, atmospheres, brands, and moments to be experienced. In this section, a preview of content published on Instagram takes the audience into the world of Milan Watch Week, between contemporary elegance and everyday inspiration.
