After Time 2025 in numbers
A three-day event, three locations in central Milan, over 20 featured brands, and strong digital visibility: the sign of a debut that will immediately establish itself.
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Overview
After Time 2025 by Milano Watch Week
From October 3 to 5, 2025, After Time by Milano Watch Week expands the MWW universe with a new format dedicated to the under 10K segment, creating a bridge between iconic and emerging brands, advanced collectors and an ever-growing community.
An experience that goes beyond the clock: daily exhibitions in Via delle Ore 3, Via Santa Tecla 3 and exclusive moments at Martini Terrace.
A new chapter with a more casual character
After Time 2025 ushers in a new era for Milano Watch Week: more fluid, more contemporary, and closer to accessible luxury, combining watchmaking, design, culture, and spontaneous connections in the heart of Milan.
Our Brands
After Time has brought together over 20 Italian and international brands, including established fashion houses and independents, with offerings largely under €10,000.
After Time 2025 as told by magazines
The magazines described After Time 2025 as an immersive and creative format, where watchmaking meets Milan between lifestyle, design, and contemporary culture.
The first edition of After Time 2025 by Milano Watch Week came to a close this October
Milano Watch Week's hosting an “after party” – get ready for After Time in October!
